pie

I have decided to stop pussyfooting around with social media and take the full plunge. I want to know it all, understand it all and I am going to learn about social media marketing strategy. I am going to sign up to every possible social media platform in a bid to fully comprehend the meaning of 'blogger outreach', call to action, content creation, S.E.O, C.P.C, Google analytics, Facebook Insights and anything else I need to wrap my brain around. In the last couple of days I have signed up to FourSquare and Instagram, I have the Blippar App on my phone - the augmented reality wonder that it is, to add to my already existing Google +, Twitter and Facebook accounts. Instagram is definitely my new favourite social media platform, while Blippar is the one to watch in terms of taking our world to another level. I will read as much as possible about NationalField; as I'm not a corporation can't sign up for it, but hopefully this won't stop me from understanding what its all about. the MarketingWeek Digital Supplement will become my new best friend.

There are, however a couple of problems with this enthusiasm though... I barely scraped a C in maths G.C.S.E. back in 1999. With this not-really-new-anymore-digital age its all about R.O.I, research, algorithms, coding and statistics. So I think maths is quite important with all that... right? To me, Pi is either a miss-spelt and delicious, pastry clad treat, or a great cult film, that Darren Aronofsky made before he was famous. I watched it when I was at uni, smug and stoned: I have no idea what its about. When people start talking numbers at me- basic arythmatic let alone statistics, that thing that happened to Kevin Spacey in American Beauty starts happening to me. Whatever the person is saying about bar charts or whatever, fades out and this weird plinky music starts playing as they start performing a sexy dance in a bowler hat & rose petals appear from nowhere... Its not always a good thing.

I need to focus! I need to comprehend, i need to zone IN, not OUT. So. I'm going to focus. I'm going to analyse, understand and read up on everything Social and Digital Media that I can get my mitts on for free. I am taking control. Work life will be better; will be different, and soon, because change comes from within, and I'm going to make it happen. Yeah!